I reckon just about everyone gets the fact that to be a star of stage and screen you have gotta look the part. And I also reckon just about anyone watching this story knows who this bloke is. That’s right Troy Cassar-Daley, Ariat Brand ambassador has made his way to the Beef Capital of Australia Rockhampton. An event that stops this place in its tracks and every primary producer in the country for that matter every three years. The event is called Beef Australia and it’s huge!
Any cow cocky or cattle baron worth his salt would not miss this event for all the beef in the world. It’s a place to learn new production techniques, do global deals, catch up on the industry goss in the paddock and buy a new pair of boots.
This is by far Ariat’s biggest pop-up store in the country and it’s clear that the good men and women of the land can’t get enough of the Ariat product. Troy Cassar-Daley certainly loves them and has been wearing these Black Boots for a while now.
Troy Cassar-Daley is clearly causing a bit of commotion in the Ariat Store, but being good country folk everyone is being very polite and lining up for a photo. He isn’t here just to shop however, he is the number one attraction in town after dark as the Beef Week locals pull up a hay bale, grab a cold drink and get set for a very special up close and personal performance.
And on a night like this with a beer in your hand and the sound of some live Troy Cassar-Daley music in your ears, Rockhampton is definitely the place to be. Beef Week Returns in 3 years fingers crossed to its rightful home in Rockhampton, once its official we’ll let you know.
Troy’s been busy he’s got a new record and a book out which is well worth the read. Ariat is a fantastic American brand of boot and apparel which is popping up in better stores all around the country. The quality is first class and the range unbelievable. Check out another Ariat spokesmen Team Rider Shane Kenny.
